© 2023 by Major. Proudly created with Wix.com

Vitamin Water Zero

Senior Copywriter

A new beverage from an established brand was in need of some fresh video content to help differentiate itself from the other beverages under the brand name. They had Ellen on board. Now, we had to create something worthy of her famous comedic sense, all while connecting deeply with the product's core messaging. Below is the creative that transpired.