Image by Manik Roy

Visit California

Senior Copywriter

In what can only be described as a dream project, we were tasked with refreshing the visit California image. Our 360-degree initiative included a robust TV campaign, a YouTube takeover, and an original platform experience featuring dynamic and diverse curated and created content.  

 

The hub was launched online with a 24-hour purchase of Youtube's homepage masthead across all of Visit California's key markets. There we released our initial 24 pieces of video content in one day, one per hour. 

Visit CA: Dreamers
Visit CA: Dreamers
00:59
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california-tourism-dreams
01:22
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Sheep Dreams
01:44
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