DISH TV

Associate Creative Director, Copywriter 

It’s no surprise that traditional pay TV is a declining category. To make matters worse, DISH is often overlooked and perceived as an outdated provider compared to its competition. To counteract these realities and misconceptions, we developed a new hard-hitting 360-degree campaign focused on comparing ourselves to our biggest competitor, DIRECTV. DISH is superior in every measure that matters, after all. Below, you’ll see a full-funnel approach leveraging the concept, BAD GENIE, to deliver on the ask.