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SLING TV
Associate Creative Director, Copywriter
YouTube TV has experienced significant growth, now reaching approximately 10 million subscribers. A recent survey of Sling customers who made the switch from YouTube TV revealed that News content is the most-watched category (69%). The key reasons for canceling YouTube TV were high pricing (70%) and subscription price increases (53%). Given the value of News viewers to Sling, this presents an opportunity for Sling to target current YouTube TV subscribers, positioning itself as the most affordable and comprehensive option for accessing News content.

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